Social Media Manager Spain

Madrid Full-time

Who are we? 

OYO is the fastest-growing hotel business in the world.  Founded over 5 years ago, today it is the trusted partner of over 10,000  hotels in Asia and operates over 400,000  rooms. The business began in India, where it is now the market leader, and has rapidly expanded to China, UAE, Malaysia, Indonesia and Nepal.  With Investors including SoftBank, Sequoia and LightSpeed, the company is now focused on establishing itself in Europe.

Spain is one of the most popular international travel destinations in the world, alongside very strong domestic travel also.  The market dynamics are ideal for OYO – a substantial supply of unbranded and independent hotels, high online penetration, and huge demand for affordable accommodation.  OYO is excited to add value to both owners and users, through its unrivaled technological, pricing and operational expertise.

If you are looking to work for a high-growth, disruptive and technology-led business that is looking to transform the hospitality industry then OYO is the business for you.  You need to be a self-starter, who is ambitious, commercial, and collaborative – someone who constantly strives for improvement, and always looks for growth.

We look forward to you joining our family of OYOpreneurs!


What will you do at OYO?

  • Main task is to exponentially grow the number of follower, audience network and engagement on social media channels through creative content, and by supporting internal team with their program (partnership, promotion, campaign or event)
  • Develop, plan and execute OYO’s social media strategy for all our channels including Twitter, Facebook, Instagram and YouTube
  • Maintain and improve the look and feel of all social media channels
  • Understand the overall Brand voice/tone and represent the same on every touch point, at the same time working closely with the central social/brand team
  • Take initiative in suggesting ideas, be it related to content, brand or promotion/partnership
  • Excellent knowledge of Social Media promotions is a key aspect to excel in this role- Maintaining Blog content
  • Identify and measure the key metrics on social media and share the learning report with the team every week/month
  • Knowledge of social tools & GA
  • Keep a track of competition, new trends etc.


What you will bring to OYO? 

  • Significant experience of directing social media strategies
  • Fluent English and Spanish language skills
  • Strong understanding of the role of social media in global family brand strategies
  • A deep understanding of the social media landscape, including platforms (existing and emerging), algorithms, challenges and opportunities, ideally on an international scale
  • An ability to drive innovation
  • Strong analytical skills and familiarity with digital metrics
  • Social media creativity – copywriting skills and good eye for design.
  • Ability to enhance potential (self and team) by producing new ideas and solutions
  • Ambitious, Confident, Self-motivated, and able to work in a team as well as independently.
  • Highly organised with the ability to prioritise your workload and work to tight deadlines i.e. great at managing projects.


Read more about OYO Rooms:


We are an equal opportunity employer and all applicants will receive consideration for employment without regard to any characteristic protected by law.

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